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The demands on companies’ profits and operations by consumers, clients and customers seeking better and less-costly products is at an all-time high.  While at the same time, the pressure by regulators, investors and shareholders demanding greater transparencies can create competitive disadvantages. The need to respond to critics and rally supporters has never been more critical than it is today.  Carrier strives to keep its clients ahead of the debate and to provide them a clear and relevant communications strategy to be used inside and outside the company.