Keeping celebrities on point for endorsement appearances is crucial, along with promoting movies and TV shows in the press. Training by Carrier ensures that celebrity and public figures serve as effective product and social cause-marketing spokespeople who can make a passionate product plea and defend the product or cause in any Q and A session.
The “pitch” or the “big idea” is also the life-blood of the entertainment industry. Getting an idea developed, produced and marketed takes collaboration with highly-trained and talented people. Good collaborations begins when imaginations are sparked. Carrier helps entertainment clients find the right words and harnesses their energy to convey the concepts that will become tomorrow’s hits.