The myths and misconception around raising money for a new company is at an all-time high. The pressures are particularly acute since the dot-com bust. The one true fact that remains is that only 10% of companies succeed during the critical first 5-10 start-up years. The number one indicator that a company could be successful – becoming profitable in 10 years or less – is a company's leadership ability to raise money and to explain realistically how the operations will be built to sustain product development. In short, investors want to know how their money will be spent and what benefits people will enjoy. Helping leaders to be authentic and accurate is Carrier's number one goal.